(Senior) Director of Demand Generation



Sales & Business Development
Los Angeles, CA, USA
Posted on Friday, April 14, 2023

Who We Are:

Convoso is a leading provider of omnichannel contact center software. The company was founded on innovation and continues to push boundaries in our industry.

Headquartered in Los Angeles, the company has employees around the globe working both hybrid and remote. The company culture fosters team integrity, positive persistence, and continuous growth. (A heads up - we were awarded as Built In LA’s Best Places to Work in 2020, 2021 and 2022!)

With Convoso, the future is bright as we continue to evolve our technology.

The company’s foundational product provides the most powerful contact center software available for outbound teams. However, we are expanding our reach by relaunching an advanced version of our conversational AI product. The enhanced capabilities of our Intelligent Virtual Agent (IVA) gives our customers a competitive edge and streamlined productivity by dramatically reducing repetitive tasks. This future forward technology will allow Convoso to grow into new markets across hundreds of use cases.

Convoso is looking for people who are excited about technology and the fast growing, innovative field of IVA and AI. We are a company of motivated team players driving accelerated growth in a supportive, positive culture. We celebrate a diversity of people, ideas, and backgrounds that contribute to one shared community.

Most roles at Convoso function as “hybrid” with some opportunities for travel to in-person business events and company meetings. For remote positions, Convoso’s U.S. hiring is open to candidates who are residents of the following states: AZ, CA, CO, CT, FL, GA, IL, IN, MA, NC, NJ, NV, OH, PA, TX, UT.

The Job:

At Convoso, we’re constantly, vigilantly looking for ways to reshape the future of lead generation contact centers. Our mission is to revolutionize the call center industry by empowering agents to convert leads faster. That’s where you come in.

​​We are looking for …a (Senior) Director of Demand Generation to develop the strategy and oversee execution of programs that target prospective buyers, create awareness, generate leads, and engage with our sales organization.

Stepping into this very challenging role will mean stepping into a dynamic environment. There’ll be a steep learning curve, but we believe the future belongs to those who build it. Therefore, success for you would mean reaching your full potential in a short period of time, while doing whatever it takes to get up to speed. Success would mean having a strong ability to manage multiple projects with competing deadlines.

What You'll Be Doing:

  • Build upon and improve the overall marketing strategy that helps drive demand generation.
  • Develop marketing plans in collaboration with the sales team to support pipeline goals.
  • Coordinate with end-to-end our content to create strategy for gated content and experiences that will drive significant conversion.
  • Be responsible for successful execution of Accounts Based Marketing programs.
  • Forecast and measure the impact of campaign performance on the sales cycles.
  • Partner with the sales, partner marketing and demand generation team on program strategy, goals, execution and reporting.
  • Define KPIs and implement measurement, analytics, benchmarking, and reporting methods to gauge success for digital programs.
  • Develop and regularly maintain standard reporting for all channels (organic, impressions, traffic, conversions, etc).
  • Build and own a strong framework for analytics and continuous testing and optimization of landing pages and overall website.
  • Work with Digital Marketing Manager to ensure that SEO and paid media initiatives are supporting our demand gen goals.
  • Manage email marketing campaigns to support lead generation efforts.
  • Work on other duties as assigned.

Who You Are:

  • Extensive years of experience in a fast-paced demand generation environment with an enterprise B2B SaaS product, preferably in Conversational AI, Contact Center as a Service (CCaaS), or Performance Marketing.
  • 5+ years managing a scaling marketing team.
  • Experience creating and implementing pipeline acceleration programs.
  • Proven results leading enterprise campaigns leveraging B2B digital/inbound/outbound marketing including website and content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing, content syndication, and strategic events.
  • Proven expertise in leveraging multiple channels including paid search, paid social, display, SEO, ABM, content syndication, retargeting, and other tactics to drive brand amplification and lead generation efforts at scale.
  • Strong analytics, focused on developing results-driven demand generation campaigns.
  • Adept at strategy and planning, as well as hands-on execution. You'll have the opportunity to own the go-to-market demand gen strategy for the company, to look for effective ways to drive growth and convert customers, and to set strategy and own execution behind innovative advertising and brand campaigns.
  • Proven record of leading an ABM (Account Based Marketing) approach and managing a shared demand funnel with sales to meet or exceed pipeline and revenue targets.
  • Have excellent program management abilities – must have handled the development and execution of field marketing programs/events.
  • Demonstrated skills in positioning and differentiating products and services.
  • Constantly optimize and personalize web experiences to increase lead conversions and decrease time to sale.
  • Understanding of marketing automation platforms (Salesforce, etc.).
  • Deep expertise leveraging a modern martech stack including Hubspot, Salesforce, ABM tools, intent data, etc.
  • BA or BS degree in marketing or related business degree.

Work Perks Worth The Hype:

  • Competitive compensation package
  • Stock options
  • 100% covered premiums for employees; Medical, Dental, Basic life insurance, Long term disability
  • Affordable Vision plan and optional FSA
  • PTO, Paid Sick Time, Holidays, Bereavement time, Parental Leave
  • Your birthday off
  • 401k program with generous company match
  • No cost Employee Assistance Program and Travel Assistance
  • Monthly Gym membership reimbursement
  • Monthly credits toward food & beverage
  • Company Outings
  • On and offsite team building events
  • Paid training for departments
  • Apple laptop (most roles)
  • And a team of highly experienced and kind colleagues!

HQ Office:

  • Casual office environment & dress
  • Daily catered lunches
  • Fully stocked kitchen (Dietary restriction-friendly)
  • Happy Hours
  • Monthly Massages
  • On-site Car Wash
  • Free Parking

Your California Privacy Rights:

As a California resident who is an applicant to be an employee of Convoso, you have certain rights under California law with respect to information collected by Convoso in the course and scope of its evaluation of your application. The types of information Convoso collects and your rights with respect to that information are contained in Convoso’s privacy policy, which you can review by going to https://www.convoso.com/privacy-policy/.